Imbued with 50 years of BMW M GmbH heritage and the signature qualities which define the “Competition, Sport, Lightweight,” designation, the limited edition BMW M4 CSL is a modern day legend in the world of high-performance sports cars.
With a limited release of just 1,000 units, 41 of which have arrived in Canada, the BMW M4 […]

Making its return with an elegant update to both the exterior facade and interior design, the 2023 BMW X3 is climbing the podium as the year’s highest-quality SUV for its superior performance, practicality and tremendous quality of life features.
This year, the top-selling crossover SUV received no shortage of updates to both the visual characteristics and […]

It’s been over a decade since BMW introduced the first X1 in 2009. Now in its third generation, the 2023 BMW X1 xDrive28i arrives with more size in all directions, a redesigned interior and exterior, and a reworked engine among other features. 
Let’s take a look: 

The compact Sports Activity Vehicle (SAV) rides on a 22-mm longer […]

In this new age of electric vehicle advancements, BMW is pioneering the luxury segment, announcing the new BMW 7 Series, built on pillars of sustainability, digitally-forward expression and class.
The highlight of this new Series is the reimagining of the BMW i7, an all-electric luxury sedan that harmonizes BMW’s commitment to responsible automotive sustainability with an […]

The BMW Sales Master Club is a prestigious title awarded to top BMW sales consultants around the world. It recognizes employees with outstanding sales results, but also acknowledges those who provide unparalleled customer service and who are deeply dedicated to their dealership team. It should go without saying, the Gold Sales Master distinction is a […]

This year BMW marks the 50-year legacy of its M series of vehicles. These models have set the standard for performance and luxury in the automotive industry for half a century and celebrations have already begun. In February, BMW debuted a 90-second video called Huddle Speech inspired by the global BMW community, its shared passion […]

BMW engineers are paving the way for future personalization of vehicles through colour-changing technology.
Recently, the internet was taken by storm at CES 2022 by the BMW iX Flow, modified with an electric paper technology known as E Ink, allowing the vehicle’s exterior to shift between shades of white and black.
While the E Ink technology isn’t […]