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Don’t mess with a good thing. Just tweak it.
BMW might have built its reputation on light and nimble sports coupes and sedans, but its most popular segment today is the SAV (which stands for Sport Activity Vehicle – BMW’s lingo for SUV). Demand for vehicles like the X3, X5 and the new X1 has […]

We drop it off, you drive.
The “test drive” isn’t a new concept. For generations, interested drivers have visited dealerships to learn about the latest offerings and then take them out for a spin. It’s an irreplaceable step in the buying process, like trying on a pair of new shoes, but that doesn’t mean the […]

And it was ridiculously cute.
Not everyone who claims to be a “lifelong” fan of something has proof to back it up. But one BMW fan—and one of the youngest members of the Policaro Automotive Family—will have plenty of hard evidence of his dedication to the brand.
The toddler may not remember the event later in life, […]

The Internet has a very impressive way of gathering communities of likeminded individuals. Tribes, we call them. As a brand, BMW had a strong international tribe for decades before the arrival of our current digital ways. But since the Internet’s real coming of age over the last ten years or so, the BMW community has […]

With advice from a professional race car driver.
For some people, the process of purchasing a new vehicle is simple. Head to local dealership of choice, point to car, sign on dotted line and drive away. These people are very few and far between. Trust us. We know.
For the vast majority of shoppers, that “drive away” […]

Everything you need to know (including whether or not you need it).
After you carefully navigated your way through the near-infinite combinations of model, trims, options and colours for your next BMW, it is now time to go and meet with the F&I Manager to hammer out the details of your contract.

Among other things, the F&I […]

Hindsight is 20-20. We went to one of our customers to ask them about the buying experience and what helped them along the way. Here’s what we learned from someone who recently purchased a BMW.
People will always do things their own way. It’s kind of what makes our entire species unique, the fact that we […]

5 Series Launch Event

Thirty.
That’s the number of models there are in the BMW lineup right now. Add to that the different trim levels and it quickly becomes complicated to select the right one. “What BMW should I buy?” Good question.
Here, we go through all the BMW models and give you a good idea of what’s what and for whom. There is […]

The BMW 3-Series is a long-standing tradition in the Bavarian manufacturer’s lineup. Ever since the 02-Series was replaced by the E21 in 1975, the name has referred to a light and sporty little sedan that eventually spawned a convertible and a coupe.
Today, the 3-Series name only represents the sedan, the wagon and the Gran Turismo. […]

BMW is one of the most popular car brands in the world. For decades, they have been building cars that carry a perfect blend of sportiness and class. This made them popular with customers, but also with movie directors: over the years, more than a few suave actors have gained a few degrees of coolness […]