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The Internet has a very impressive way of gathering communities of likeminded individuals. Tribes, we call them. As a brand, BMW had a strong international tribe for decades before the arrival of our current digital ways. But since the Internet’s real coming of age over the last ten years or so, the BMW community has […]

With advice from a professional race car driver.
For some people, the process of purchasing a new vehicle is simple. Head to local dealership of choice, point to car, sign on dotted line and drive away. These people are very few and far between. Trust us. We know.
For the vast majority of shoppers, that “drive away” […]

Everything you need to know (including whether or not you need it).
After you carefully navigated your way through the near-infinite combinations of model, trims, options and colours for your next BMW, it is now time to go and meet with the F&I Manager to hammer out the details of your contract.

Among other things, the F&I […]

Hindsight is 20-20. We went to one of our customers to ask them about the buying experience and what helped them along the way. Here’s what we learned from someone who recently purchased a BMW.
People will always do things their own way. It’s kind of what makes our entire species unique, the fact that we […]

5 Series Launch Event

Thirty.
That’s the number of models there are in the BMW lineup right now. Add to that the different trim levels and it quickly becomes complicated to select the right one. “What BMW should I buy?” Good question.
Here, we go through all the BMW models and give you a good idea of what’s what and for whom. There is […]

The BMW 3-Series is a long-standing tradition in the Bavarian manufacturer’s lineup. Ever since the 02-Series was replaced by the E21 in 1975, the name has referred to a light and sporty little sedan that eventually spawned a convertible and a coupe.
Today, the 3-Series name only represents the sedan, the wagon and the Gran Turismo. […]

BMW is one of the most popular car brands in the world. For decades, they have been building cars that carry a perfect blend of sportiness and class. This made them popular with customers, but also with movie directors: over the years, more than a few suave actors have gained a few degrees of coolness […]

Policaro BMW Motorsport owned the podium at Calabogie Motorsports Park last weekend.
Two event weekends into the 2017 Canadian Touring Car Championship (CTCC) season and Policaro BMW Motorsport has set its sites on the top.
Led by drivers Jeffrey Kingsley and Nathan Blok  in a pair of 2017 BMW 235i R’s from Policaro BMW, the team completed […]

Back in the long-gone era known to historians as The Eighties, BMW wanted to create the ultimate Grand Tourer, a coupe that would show the world just how fast, comfortable and nimble their cars were. This new project was to become the 8 Series, a V12-powered masterpiece designed using the latest technologies and fitted with […]

YOLO, and this guy knows how to do it right.

It’s not every day you meet an elementary school teacher who drives a brand new BMW i8. But Toronto teacher Tony Volpe isn’t an “every day” kind of guy. Nor is his i8 an “every day” kind of i8 (if there is such a thing).
No, 47-year-old […]