A new, bow-topped M3 in the driveway this holiday season is sure to thrill the BMW fan in your life, but it’s not the only way. There are countless other ways to giftwrap a piece of the BMW brand, including some that fit right into a stocking.
Here are 7 great gifts for BMW fans.
M Performance […]

Don’t mess with a good thing. Just tweak it.
BMW might have built its reputation on light and nimble sports coupes and sedans, but its most popular segment today is the SAV (which stands for Sport Activity Vehicle – BMW’s lingo for SUV). Demand for vehicles like the X3, X5 and the new X1 has […]

We drop it off, you drive.
The “test drive” isn’t a new concept. For generations, interested drivers have visited dealerships to learn about the latest offerings and then take them out for a spin. It’s an irreplaceable step in the buying process, like trying on a pair of new shoes, but that doesn’t mean the […]

And it was ridiculously cute.
Not everyone who claims to be a “lifelong” fan of something has proof to back it up. But one BMW fan—and one of the youngest members of the Policaro Automotive Family—will have plenty of hard evidence of his dedication to the brand.
The toddler may not remember the event later in life, […]

The Internet has a very impressive way of gathering communities of likeminded individuals. Tribes, we call them. As a brand, BMW had a strong international tribe for decades before the arrival of our current digital ways. But since the Internet’s real coming of age over the last ten years or so, the BMW community has […]

With advice from a professional race car driver.
For some people, the process of purchasing a new vehicle is simple. Head to local dealership of choice, point to car, sign on dotted line and drive away. These people are very few and far between. Trust us. We know.
For the vast majority of shoppers, that “drive away” […]

Everything you need to know (including whether or not you need it).
After you carefully navigated your way through the near-infinite combinations of model, trims, options and colours for your next BMW, it is now time to go and meet with the F&I Manager to hammer out the details of your contract.

Among other things, the F&I […]