PERSONALIZATION MEETS PERFECTION

PERSONALIZATION MEETS PERFECTION.

With BMW Individual, you have the ability to customize every aspect of your BMW and stand out from the crowd to reflect your unique style. From the exterior paint colours to the handcrafted interior choices, BMW Individual lets you create a driving experience that is truly tailored to you.

FREEDOM OF DESIGN HAS A NAME.

The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

COLOURS FOR EVERY CHARACTER.

Select from an endless choice of colourswhile matching with the finest BMWIndividual paint finishes.

STRONG CHARACTER, DEFINED BY TOP QUALITY.

Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.

DESIGN YOUR AUTOMOBILE WITH BMW INDIVIDUAL PAINT FINISHES NOW.

With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Choose your individual paint finish or inspire yourself – BMW Individual makes it possible.

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

Give your creativity free rein: with BMW Individual, you can choose from 150 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macao Blue and Lime Rock Grey, to Fire Orange and Frozen Black. Whether matte or metallic, elegant or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. You can always be assured of style and plenty of character.

EXCLUSIVE TWO-TONE PAINT FINISHES.

Take your BMW 7 Series onto the road with even more colour. The high-quality two-tone paint finishes offer you even more freedom when styling your BMW 7 Series. Choose your personal favourite colour for the lower half of the body from the wide variety of paint finishes and combine it with one of the two contrasting colours offered for the upper section of the vehicle to create a very special and individual look. The precisely positioned Coach Line acts like an intricate signature, separating the two colour sections from each other. The special quality of the two-tone paint finishes is created by meticulous artisanship such as the manual masking and polishing operations that go into producing a seamless finish.

BRILLIANT METALLIC STYLE.

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

FASCINATING MATTE LOOK.

Make your BMW even more eye-catching: with matte paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matte paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

VARIETY HAS A COLOUR.

Take a look at the great world of paint finishes for your BMW X to secure its next powerful appearance.

BMW INDIVIDUAL UPHOLSTERIES: OUTSTANDING INNER VALUES.

Express your individual style. The immaculate BMW Individual fine-grain Merino leather, turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large choice of materials, colours and combinations. From particularly sporty, elegant and luxurious through single-coloured or two-tone, with discreet contrasting seams or characterful contrast stitching, this varied selection of upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

UNIQUE DESIGN MEETS SUPREME COMFORT AND EXCLUSIVE QUALITY.

Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.

STYLISH FINE-GRAIN MERINO LEATHER.

This is where excellence is at home: the high quality of the BMW Individual fine-grain Merino leather begins with the selection of materials. Only premium natural material finds its way into the subsequent processing operations. The colour is achieved by using the process of barrel pigmentation, which treats the material with particular care. Instead of just dyeing the leather superficially, the process lasts many hours and treats the material completely. As a result, the leather remains soft and supple. The breathability of the leather makes it perfectly suited to embellishing the interior of your BMW.

PRECIOUS CASHMERE.

A unique feature: experience pure comfort exclusively in the BMW 7 Series with the luxurious BMW Individual Merino leather/cashmere-wool combination with exclusive contents. The luxurious cashmere-wool blend is a fascinating highlight not only because its outstanding softness. Its hard-wearing and durable properties also make it ideally suitable for use in the interior of your BMW. Breathable and thermally insulating it provides a pleasant temperature for the interior in extremes of hot and cold. The natural and pleasant fragrance rounds off the package, making this a valuable and comfortable upholstery option for all the senses.

BMW INDIVIDUAL INTERIOR TRIMS: THE PERFECT FINISH.

A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Choose from the wide and varied range to find the precise match for your personal taste and the character of your vehicle. Nevertheless, all trim finishers have one thing in common: they all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. You can choose from aluminum, carbon or fine wood to set intriguing contrasts in the interior of your BMW. The way that interior and accent trim finishers interact with an upholstery enables you to create extremely impressive effects.